Frequently Asked Questions
SEO can be really confusing and even daunting for a lot of business owners and managers. This isn’t the right time though. Before diving into global SEO, you should try Local SEO first. That’s the only way to get things rolling globally. The good news is that you will eventually pick up clients from different parts of the world after all of your hard work pays off locally. When it comes to search engine optimization, always start from the bottom and work your way up.
Since local customers are a direct source of revenue for a business, a company’s success depends greatly on the amount of trust its community has toward it. Reaching out to customers who have mutual acquaintances with others in your line of business will help strengthen ties among them, which subsequently reflects well on your brand, particularly if their comments proved helpful as possible references for other potential clients as well as those they know. In this case, word-of-mouth is more than just a powerful tool; it’s all about positive reinforcement.
When you’re approaching a marketing strategy for your project, it’s important to remember that the complexity of both approaches varies measurably. The ultimate goal is generating a positive ROI and reach paying customers. You can achieve this with a mix of online and offline strategies driven by tailored tactics depending on your business model, whether you have a physical storefront or whether your business is entirely online. For example, the way keyword optimization is done is different between L-SEO and N-SEO. L-SEO often targets “long tail keywords”, which are more specific.
For example, the term “best makeup shop in downtown New York” will fall into this category. On the other hand, N-SEO targets “short tail keywords” which are broader than long tail keywords. A good example of this would be using the phrase “women’s makeup” or simply just the word “makeup.” If you have looked at the example that has been explained, you will have noticed that the level of competition changes dramatically from “low” to “high” as soon as a broader campaign is taken on. This means a larger audience. And since a larger audience equates to increased sales, global SEO is by far going to be the most rewarding type of campaign assuming your business isn’t specifically brand-oriented and perhaps wants something more generic.
If you have a local business that doesn’t have many locations on a national level, USA-wide for example, then you should start with a local SEO first just to target your customers in that area that are searching for businesses like yours. When you know the right time is upon you, jump into taking on an N-SEO campaign. Most N-SEO campaigns fail simply because the business owners lack insight from those who have been there before them or those who have had their fair share of success already by having proper guidance from someone who has been there before.