What is Schema Markup in SEO

What is Schema Markup in SEO & How to use it?

Schema markup is the code that helps search engines understand the content on your pages. By providing a semantic vocabulary, schema markup can help search engines categorize and characterize the content of web pages.

If you want to get better rankings on Google, you should add schema markup to your site, and if you don’t know What is Schema Markup in SEO, then this article will help you.

The main reason schema markup is that it makes it easier for search engines to find and understand your page. This can ultimately help your pages rank higher in search results.

Although we know, search engines are very powerful, they still need help to read and categorize the content. This is because search engines lack the same visual and intuitive capabilities as humans.

For example, if you read a list of ingredients and quantities, you would naturally understand that it is a recipe – but a search engine wouldn’t. This is where schema markup comes in.

By applying schema markup to your content, you help search engines understand the meaning of your pages. You don’t need to do anything special to use schema markup.

You just add the code to your web pages. You should also use schema markup to show relevant content to your visitors.

Code Sample

<div itemscope itemtype=”https://schema.org/Book”>

<span itemprop=”name”> Inbound Marketing and SEO

<span itemprop=”author”>Rand Fishkin</span></div>

Importance of Schema Markup

Schema markup helps your website to rank higher in search engine results. There are lots of different types of content on the web. For example, there are articles, pictures, videos, and audio files.

Some of these content types are static while others change over time. To optimize your website for all of these different types of content, you should use schema markup.

Schema markup allows you to describe a particular type of data on your website. This information can be used by search engines to better understand the data on your website.

  1. Articles
  2. Local businesses
  3. Restaurants
  4. TV episodes and ratings
  5. Book reviews
  6. Movies
  7. Software applications
  8. Events
  9. Products
  10. Frequently asked questions(FAQ)

Types of Schema Markup

There are several different types of schema markup. For example, there is microdata, which is a set of HTML tags used to describe the content of web pages.

This means that a web page with schema markup will show up differently in search results than a similar page without any schema markup.

The second one is OpenGraph data, which is a type of schema markup that can be embedded in a web page. It’s a way of telling search engines what content is displayed on a page.

Schema.org is the most common form of schema markup. It allows you to add information about your website and its products and services in a machine-readable format.

There are the following types of Schema:

  1. Connecting
  2. Orientation
  3. Transporting
  4. Trajectory
  5. Positioning
  6. Enveloping
  7. Enclosing
  8. Rotation

OpenGraph data

Why Schema.org is so Useful?

Why Schema.org is so useful because Websites that use schema markup tend to rank better in the SERPs than those without it.

One study found that, on average, websites with schema markup rank four positions higher in the SERPs than those without it. While it’s not conclusive that the higher ranking is due solely to the markup, there is clearly some correlation.

You should use Schema.org to provide additional information to Google about your site and your products. Schema.org is a great tool that can improve the quality of the search results that you get.

Schema Used For Different Purposes

  1. Businesses and organizations
  2. Events
  3. People
  4. Products
  5. Recipes
  6. Reviews
  7. Videos

Schema markups allow developers to specify a document-wide vocabulary. If a site is using schema, you can use it to provide additional information for each piece of data on a page.

For example, if you’re working on a website for a store, you might include product data such as price, description, and reviews. You can also add more data for the itemscope, itemtype, and itemprop. With schema markup, you can link to the item.

You can use the itemprop to describe the item, and the itemscope to indicate that there are other things on the page with the same item type. The itemtype indicates what type of data you are describing.

Reviews Schema

How to Add Schema to Your Webpages?

Using Microdata

Microdata is a form of schema markup. It is used to tag each individual piece of content within your website. A common use for microdata is to create rich snippets for search engine crawlers.

These are snippets of information that search engines show for certain searches. These snippets make it easier for searchers to find what they’re looking for, which means that they can find your site much faster.

Microdata can be a really useful tool for SEO because it lets you add rich content to your pages. You will also be able to link directly to other sites from your own site. However, it’s important to remember that the only way to make this work is to put microdata onto the page.

Microdata works with both HTML and Android. This means that you will be able to use it to build websites that can be viewed on both desktop and mobile devices.

Using RDFa

When you add Schema.org markup to your site, you can also include RDFa markup. Schema.org is a vocabulary developed by Google that allows you to add rich snippets of information about your business to your website.

It is possible to add this information using HTML and CSS. You will need to make sure that your HTML is well-formed. To enable RDFa for your site, you need to add a few lines of code to your HTML file.

This is because RDFa is an extension of HTML 5, and the two are closely related. Adding RDFa markup to your pages will make it easier for search engines to index your pages.

How to Use Schema Markup for SEO?

Schema markup can help improve your website’s ranking, appearance, and performance in search engine results pages (SERPs). To take advantage of schema markup, follow these steps:

  1. You should visit Google’s Structured Data Markup Helper
  2. Select the Type of Data
  3. If you only have HTML, you can paste that instead. Then select “Start Tagging.” page will load in the markup tool and provide you with the workspace for the next phase of markup—tagging items. You’ll see your web page in the left pane, and the data items in the right pane.
  4. You should Select the Elements to Mark Up
  5. As you continue adding markup items, use the list of data items as a guide. Highlight the other items in your article that you want to add to the markup list. You don’t have to tag every single item on the list, just add what you can.
  6. Once you’ve finished, click “Create HTML.
  7. In order to implement schema markup on your website, you will need to access your CMS or source code. Once you have located the appropriate file, you will add the highlighted snippet of code in the appropriate spot.

How to Use Schema Markup for SEO

Benefits of Using Schema Markup

When you create a website, it’s important to make sure that you use schema markup. Schema markup is a standard format that is used to describe the content of your web page.

There are many benefits to using schema markup. For example, it makes your content easier to understand. You can also get rich snippets from search engines when they crawl your page.

A rich snippet is an interactive feature that appears on mobile searches and gives you more information about the item you searched for.

The main benefit of schema markup is that it helps search engines to understand your pages better. Search engines use schema markup to determine what is on your website.

Schema markup can be used to add rich metadata to your web pages. This metadata will help search engines to understand your content better. There are different ways to add schema markup to your pages.

The most popular method is to use a website called Microdata. You can use Microdata to add schema markup to your pages. You can also use a tool like Microdata Generator. You can use Microdata to add schema markup to your pages.

FAQs Related to What is Schema Markup in SEO?

What is schema markup used for?

Schema markup provides the search engine with precise information about what your content is trying to communicate on your web page. It converts unstructured data into structured data, which can help improve the search engine’s ability to crawl your site and improve your website’s ranking.

However, it’s important to keep other best practices of SEO in mind when implementing schema markup.

What are the 8 types of schemas?

  1. Connecting
  2. Orientation
  3. Transporting
  4. Trajectory
  5. Positioning
  6. Enveloping
  7. Enclosing
  8. Rotation

How do I create a schema markup in GTM?

  1. From Google Tag Manager, “Add New Tag”
  2. Give the new tag a name, E.g. Schema App.
  3. Select Tag Configuration and choose “Custom HTML Tag”.
  4. Copy and paste the javascript tags from step 1 into the HTML text box.
  5. Click On “Triggering”, and choose “All Pages”.
  6. Publish Your Tag.

What are rich snippets in SEO?

Rich snippets are search engine results that contain additional information about the result, such as the author, review rating, or a number of views.

These snippets have a higher click-through rate because people can quickly get the information they’re looking for without having to click through to the website. If you can increase the click-through rate of your snippet, you’ll get more traffic from that search result.


Schema markup is a great SEO technique. Most search engines use schema markup to display your data. If you don’t have schema markup on your website, you will not be able to use it.

It’s a simple markup language that allows you to add structured data to your content. For example, you can add product reviews to your product pages.

If you use schema markup, search engines can display your information in the form of a list, in the form of a Column which makes it easier for users to read.

I hope this article about What is Schema Markup in SEO and how to implement it must have been informative for you!

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