What is SEO and How it Works

What is SEO and How it Works? | 2023 Latest Guide

SEO is important for business because it helps you rank higher in search engine results pages (SERPs), which makes it more likely for searchers to find and click through to your website.

Higher rankings also lead to increased web traffic, calls, and online orders. In short, SEO helps you get more leads and customers from the search engine.

But the question is What is SEO and How it Works? SEO works by optimizing your web pages for search engine algorithms.

This process includes improving your website’s title tags, Meta descriptions, header tags, images, and other elements to make your site more visible and relevant to the search engine.

What is meant by SEO?

Search engine optimization (SEO) is the key to success for any business. It’s a complex process that helps your site be as visible and successful on Google when someone searches relevant keywords, such as ‘burrito blankets’.

By following SEO best practices and our SEO Service you’ll gain more traffic and sales – but getting started can feel overwhelming! Luckily, there are plenty of helpful resources available online to get you up-to-speed quickly with guides like ours at Search Engine Journal.

You don’t have to worry about conflicting information; just take it one step at a time so everything makes sense!

What matters when it comes to SEO?

There are many questions about SEO that people asked like

  1. Is it all about the links?
  2. Does the URL structure really important?
  3. What is meant by Meta description?
  4. Do I need to crank out a 2,000-word blog post four times daily?

Before getting into the more technical aspects of SEO, let’s answer some of the most commonly asked questions about this important topic.

What matters when it comes to SEO

How do Search Engines Rank Websites?

When you type a query into a search engine, it uses a number of ranking factors to deliver the most relevant results. But before it can provide those results, the search engine first needs to crawl and index websites.

Here’s an explanation of what those terms mean.


The crawling process is the first step of discovery in which search engines send web crawlers, or spiders, to find updated and new content. No doubt there is incredible software known as web crawlers to discover available webpages.

When Google bots crawl through your website to analyze the content and create an index, this is called crawling. Google looks at factors like keywords, Meta tags, site structure, and more to determine where your web pages will rank.

The easier it is for Googlebot to crawl through your website and index it, the higher your website will rank. Make sure your web pages are well-connected so Googlebot can reach them all, and Google will have a better understanding of your website.


SEO Marketing

Though SEO can seem complex due to the different factors that can impact your ranking, page authority, and domain authority, the process for search engine optimization is relatively simple.

And it’s important not to confuse SEO marketing with search engine marketing too – they are two different things.

How do you create an SEO marketing strategy?

  1. Create a List of Keywords.
  2. Analyze Google’s, First Page.
  3. Create Something Different or Better.
  4. Add a Hook.
  5. Optimize For On-Page SEO.
  6. Optimize For Search Intent.
  7. Focus on Content Design.


Indexing is the process that search engines use to organize information before a search. This way, they can provide fast responses to the users’ queries. Search engines have structured data of web pages and other content that they know about.

And, once these pages are indexed, the search engines can use the information about these pages and their content to decide whether to show this content in their search results.



Before taking any other steps, you should make your website mobile-friendly. You can use tools like Google Search Console and Google Mobile-Friendly Tool to find out what needs to be done to make your website optimized for mobile devices.

By making your website mobile-friendly, you will ensure that users have a good experience when they visit your site on their mobile devices.

Duplicate Content

There is a lot of confusion about how duplicate content affects website ranking. Google will not lower your rankings or penalize your site for duplicate content, as long as it is done correctly.

For example, reposting your blog on another site or using your guest posts on your own site will not hurt your ranking or SEO.

The only way it can hurt your website is if it is done in a spammy way. If you post a blog on your website and then post the same content on a more authoritative website, such as Medium, it could hurt your rankings.

Google will index the content on Medium first, which could result in your website being flagged for duplicate content. This is called canonicalization, which is something you should take into consideration when reposting your content.

Page Speed

If your web pages take too long to load, or even if certain elements on your pages load slowly, Google may reduce your rankings as a result.

To avoid this, you’ll want to make sure to optimize your page speed by reducing the size of media, optimizing technical SEO elements, and more.

GSC is a great tool that can help you identify which areas of your page need improvement in regard to page loading speed. In many cases, something as simple as image optimization can make a significant difference.

Page speed


The security of your website is a very important factor for ranking. If Google believes that your website is sketchy, spammy, or unsafe for users, it will negatively affect your rankings.

Getting SSL certificates for your website and setting up HTTPS can help you show Google that your website is safe and secure.

This is usually signified by a lock icon before your URL string on the browser. While it might not have a significant impact on SEO, it is a very important trust signal for both users and search engines.



Google assesses a website’s authority by looking at two main factors: Domain Authority and Page Authority. Both of these are calculated on a scale of 1-100, and the higher your website’s score is, the better it will rank.

Having a strong overall authority on your website can help you outrank your competition, and it can also make your website a more trusted source of information.

Building up your authority can be done in several ways, such as creating high-quality content, and earning backlinks from other authoritative websites.

Most Important SEO Factor

When it comes to SEO, one size definitely does not fit all! Every situation is unique and requires a tailored approach – this means understanding what works best for each individual website.

It might require some trial and error but don’t worry; you’ll be able to create an effective SEO strategy that will get your site noticed in no time!

There are lots of factors on which SEO depends but here we describe the most important.


Before we dive into some of the factors of on and off-page SEO, let’s talk about content. Good content is effective in both attracting search engines and helping your organization make connections with site visitors.

The importance of SEO can be further emphasized through your visual and written content. The more high-quality, relevant content pieces you have on your site, the more likely it is that search engines will rank your pages higher on the search engine results page.

This content should be well-written and on topics that will be of most interest to your audience.


When developing content, keep the following in mind:

  1. While keywords are still an important ranking factor for Google, context now plays an even larger role in determining a website’s position in search results. Google’s crawlers analyze the context of a page to identify related secondary keywords that match the searcher’s intent.
  2. The title, Meta description, URL, H1 tags, and alt attributes are important factors in on-page SEO. They communicate to Google what your site is about and help it determine where to rank your site in search results.
  3. Length is important to some extent, but being relevant is more important. The amount of content necessary for the page to be satisfying depends on the topic and purpose of the page.

There are many different types of online content that can help improve your search engine rankings. Here are just a few examples:

  1. Blog posts and articles
  2. Social media content
  3. Eb How-to guides and tutorials
  4. Videos and audio recordings
  5. Infographics or other visual content

On-Page SEO

There are a number of elements that impact your website’s ranking in Google search results. These are known as on-page SEO factors, and they are under your control. By following best practices for SEO, you can improve your website’s ranking over time.

This includes more than just your content marketing – it also encompasses the deeper level of your site’s HTML. Here are a few of the on-page SEO factors that can help improve your ranking:

  • Title Tag
  • Meta Description
  • Sub-headings
  • Internal Links
  • Image Name and ALT Tags
  • Title Tag

The title tag is an important element on each page for search engine optimization. This tag should be 60-70 characters or less and include the focus keyword for the page as well as your business name.

On-Page SEO

Meta Description

The Meta description is a short paragraph that gives search engines and your human visitors more information about each website page.

This text should include your keyword(s) and provide enough details to explain the page’s content. The Meta description helps people understand if a page is relevant to their needs.


Subheadings can improve both the readability and SEO of your content. Using H1, H2, and H3 tags can help search engines understand your content and match it with relevant searches.

Internal Links

It can be helpful for search engines to know more about your site through internal linking, or hyperlinks to other content on your site.

For example, if you’re writing a post about the value of a certain product or service, you can include a link to the product or service page in your blog post.

This allows search engines to make the connection between the post and the page, and learn more about what your site has to offer.

Off-Page SEO

While on-page SEO factors are under your organization’s control, there are also off-page SEO factors that can impact your ranking. While you don’t have direct control over these off-page factors, you can improve your chances of having them work out in your favor.

Here are a few of the different off-page SEO factors:


Off-page SEO is essential for any website that wants to rank high in search engines. One of the most effective ways to improve off-page SEO is through backlinks.

Quality backlinks from authority websites can increase your website’s position in the search engine results pages (SERPs). However, it’s important to avoid spamming sites with your link-building efforts.

This can lead to your site being banned from search engines. Instead, focus on developing relationships with influencers and fans that create quality content. These individuals are more likely to include links to your site in their own content.

Social Media

There are many factors that contribute to a successful off-page SEO strategy, one of which is social signals. Engagement from influencers can help boost your SEO significantly.

Of course, you can’t control what happens outside of your organization, but you can increase your chances of success by creating high-quality content that others will find value in.

If you focus on creating SEO-friendly content, you’re more likely to catch the attention of more search engine users.

Social Media

How Long Does SEO Take To Work?

The answer to how long SEO takes to show results depends on a number of factors. Google’s algorithm is constantly changing, so it’s difficult to say for sure how long it will take to see results.

However, SEO experts have identified a few key ranking factors that are important to keep in mind. Keep in mind that everyone’s SEO strategy is different, so the amount of time it takes to see results will vary depending on the approach you take.

Link Building Is Hard – Can’t I Just Buy Links?

It is possible to buy links, but it’s often not the most effective SEO strategy. A better approach would be to follow our guide to link building.

 Benefits of SEO

  1. SEO is the largest source of site traffic
  2. SEO helps in higher ROI (Return On Investment) and conversions
  3. SEO is a long-term game.
  4. SEO builds brand credibility and trust
  5. SEO improves your website’s user experience (UX)
  6. No need to spend on paid Ads

Three Pillars of SEO

Search engine optimization (SEO) is the process of getting your site to appear at the top of search results in search engines.

If someone searches for a certain keyword or phrase, the website that appears at the top of the page will have the highest chance of converting that visitor to a lead.

Search engine optimization is like playing a game of chess. It is the best way to get found by the right customers online. To do this, you must focus on three basic principles.

Technical Optimization

The process of optimizing a website for search engines is called technical optimization. A person may optimize a website by ensuring that the HTML code on the page is valid and formatted correctly.

A site may also have problems with its links or images. They may have missing alt tags or Meta descriptions. Some sites are optimized by using Javascript.

That means adding a few lines of Javascript to the page. They may also add a few lines of PHP, which is a scripting language. A webmaster may also make changes to the text on the page.

On-Page Optimization

It is necessary for you to have an on-page optimization strategy in place before you launch your website. You need to optimize the content that you create to make sure that it is relevant to your audience.

It is possible for you to optimize your content through a content management system. It will allow you to create a unique web page that will increase the traffic to your site.

There are several types of content management systems including WordPress, Wix, Drupal, Joomla, Magento, Shopify, and Expression Engine.

Optimizing your content and making sure that you provide a great user experience will make sure that your website is successful.

Off-Page Optimization

The process of enhancing your site’s search engine rankings through activities outside of the site is called off-page optimization.

Backlinks are a very important tool in the world of SEO, and you should be doing everything you can to get as many of them as possible.

FAQs Related to What is SEO and How it Works

Can I do SEO on my own?

SEO stands for Search Engine Optimization. You need to understand what SEO is and how it works so that you can start optimizing your website right away.

Search engine optimization is a method that websites use to improve their rank on search engines. By using this method, you can make sure that your website shows up first in the results of any search done by users of search engines like Google.

What are the main aspects of SEO?

There are two main aspects of SEO that you must consider. These are page speed, which determines how fast the site loads, and user experience, which determines whether the page is easy to navigate and how enjoyable it is to use.

By improving these aspects, you can increase your website’s chances of being ranked higher on search engines.

What are the 7 types of SEO?

  1. Black-Hat SEO
  2. Gray-Hat SEO
  3. On-Page SEO
  4. Off-Page SEO
  5. Technical SEO
  6. International SEO
  7. Local SEO

Is SEO a hard skill?

We all know that SEO (search engine optimization) is crucial to the success of an online business. If you are not optimizing your site, you will not get traffic, which means you will not make money.

If you want to achieve your financial goals, you should learn how to optimize your website. You have to start using SEO right away. It doesn’t matter how old your site is.

If you are still getting traffic to it, you can start optimizing it. You should keep track of the keywords that are driving traffic to your site. You should try to rank for those keywords. There are several ways to do this.

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